The experience unpacking an Apple product and using it for the first time is delightful as it's designed to appeal to your intuition. Though it's probably first time you're unpacking an iPad Magic Keyboard, you feel like you've done it many times before. You don't need any other tools (scissors, cutter, blade, etc.) to aid you either. Once unpacked, bringing the product to life is equally seamless. You don't need to read any manual. Just let your intuition be guided by the design cues Apple has embedded, and it just works.

There is, however, one thing about the experience that is less than perfect. Once critical area where Apple has not yet paid adequate attention. And it's more important than anything else with respect to packaging. More important even than the experience of unpackaging.

The question they have left unanswered is as follow.

Once I have gone through this almost delightful experience of unpacking and using my new Apple product for the first time, as a conscious citizen, what is the most environmentally responsible way for me to deal with the packaging?

Shouldn't Apple be telling me this? I expect them to. In fact, I expect them to make my experience of dealing with the packaging post it's originally intended use, equally delightful.

Some simple things Apple can do to further increase their brand value and my loyalty to Apple as a customer, and most importantly - to fulfil their corporate responsibility:

1. Tell me what to do with it: Have an elegant way of ensuring that I get informed and educated about what I can/should do with this packaging. This information should be specific to my Zipcode considering all the options in my neighborhood / city. Imagine something like a QR code on the package itself, that my iPhone just zooms over and there is all the information I need to get me to act in a responsible manner.

2. Do something cool with it: Apple itself can have a drop off and collection program for the packaging "waste" that is generated, and then have local partners do something cool with the collected packaging materials.

These are two simple points coming from one semi-happy customer of Apple.

I am sure with the design and engineering talent, and massive reach they have, they can think of 100 other ways to make sure their packaging does not end up in the garbage.

And it's not just Apple. It's all the companies making billions by selling us stuff. Google, Apple, Microsoft and Amazon definitely need to step it up multiple notches.

Is this a #SusShot idea?